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YouTube

A 2020 Letter to Creators

An animated gif of hand-drawn geometric shapes and common school supplies balancing on top of each other.

About

Several times a year, CEO Susan Wojcicki updates users & creators on YouTube’s priorities. The Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube is working on behalf of creators.

Credits

Client: YouTube

Directed by: James Mabery

Executive Producer: Caroline Lobo

Art Direction: Elizabeth Laferriere

Design: Elizabeth Laferriere, James Mabery, and Alvaro Parra

Animation: James Mabery, Alvaro Parra, Quincy Baltes, Alexandra Badiu, Sebastian Munoz, and Rémi Vincent.

Music & Sound: Zing Audio

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