Safety Mode helps fight online harassment, an issue that impacts a small but highly-visible group of people on Twitter, by giving them a tool to automatically block spammy, uninvited, harassing, or abusive replies. Some of the people impacted include celebrities, athletes, female journalists, and marginalized communities.

We dramatized what it may feel like when people's Twitter replies and opinions create a dog-pile effect on a Tweeter's comment by bringing to life our fictional main Tweeter's experience after commenting about an imaginary sporting event.