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Wimbledon

AI Highlights & Commentary

A tennis player wearing a white outfit and sneakers is diving to hit a tennis ball mid-air with their racket on a grass court. A yellow overlay highlights the player’s action, enhanced by sleek motion graphics, and there is a timestamp "00:12:35:05" with the date "06-12-2020" in the bottom right corner.

About

A high-level project overview. IBM’s partnership with Wimbledon demonstrates a commitment to innovation and excellence. Through cutting-edge technologies like AI Draw Analysis, AI Highlights with Commentary, and the Power Index, IBM continuously enhances fan engagement and offers potential solutions for various business needs.

Swift hired us to create a motion graphic piece for this project. Our team was responsible for designing and animating the entire promo, ensuring that the narrative flowed seamlessly while effectively highlighting IBM's technological innovations. The dynamic visuals and engaging animations were crafted to captivate the audience and convey the sophisticated capabilities of IBM’s technologies in an engaging and memorable way.

Credits

Agency: Swift

Director: James Mabery

Senior Producer: Megan Flaherty

Producer: Inés Michelena

Design: Claire Nest, Bérengère Morel

Animation: James Mabery, Filipe Consoni, Bérengère Morel

Music & Sound Design: Zing Audio

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